The 48th edition of Media Expo concluded as a successful event highlighting the transition towards innovative, sustainable and eco-friendly advertising solutions. With product showcases from 127 exhibitors including 17% new participants on the show floors, the event garnered a record-breaking footfall of 13,199 visitors and buyers from 15 countries and 27 Indian states.
Delighted to be back at the physical show, chief dignitary – Mr KV Sridhar a.k.a Pops, Ad Guru and Global Chief Creative Officer, Nihilent – HyperCollective expressed: “It’s wonderful to be back and witness the technological growth that has taken place from my previous visit two and a half years ago. I have seen certain innovative technology seeping into OOH and printing as well. Also seeing people talking about creating a fabric out of PVC waste that can be recycled. The world is moving towards sustainability.” Pops further elaborated: “Media Expo helps us understand the technology behind out of home advertising and meet people who are at the cutting edge of technology making their imagination come alive.”
Also, a part of the inauguration panel, Mr Rohit Chopra, Chief Operating Officer, Times Innovative Media Ltd expressed his pleasure of being at the show and witnessing that clients were more interested in sustainable products: “There has been a ton of progress over the last few years in the printing & signage segments. Client interests and preferences are tilting towards eco-friendly products, and in materials which give a better feel to the brand. Moreover, consumers are largely aiming for materials which are economically feasible as well as sustainable to the environment.”
“This show is something which was very much awaited by the industry. A lot of developments have happened over the last two years but nothing beats the tactile feeling of witnessing products and technologies face-to-face,” Mr Chopra added.
The trade fair showcased a wide variety of products in indoor, OOH, static and digital signage verticals. SuperUS, Miraai Advanced Composites, Unique Ads Media, D-kit Media, Sree Dhanam Automation, Arrow Digital Pvt Ltd and Colorjet were some of the brands who demonstrated the latest and new product launches during the show.
Presenting their recent innovation for the very first time at Media Expo, Mr Sanjay Bindroo VP – Sales, Arrow Digital Pvt Ltd (India) shared his experience: “We have recently launched a 3.2 metre large-format printing machine which is fully automated and PLC driven, and it does not require regular manual clean-up. The response from the business visitors who arrived at our stall was highly encouraging.”
The show also witnessed debutant international exhibitors from Germany, Italy and the UK: “The products that we are offering here are for lightbox, for display and for block out. The innovations that we brought are made from recycled yarn and so we have very sustainable products that positively contribute to the environment. We are really happy with the show and plan to participate in the next edition as well,” said Mr Karl Helfferich – Sales Director, Berger Textiles (Germany) – a producer of textiles for the soft signage industries.
After three intense days of business networking and sourcing engagements, Media Expo Mumbai 2022 concluded on a high-note introducing the industry to a new face of innovation in advertising, print media, and the signage segment. The next edition of Media Expo, scheduled to be held at India Expo Mart, New Delhi from 1 –3 September 2022, will sustain the legacy of bringing high-end advertising tools to the market.
Press information and photographic material: www.theledexpo.com
Background information on Messe Frankfurt
The Messe Frankfurt Group is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. The Group employs approximately 2,300* people at its headquarters in Frankfurt am Main and in 30 subsidiaries around the world. In 2021, the company had to contend with the challenges posed by the pandemic for the second consecutive year. Annual sales will be approximately €140* million after having been as high as €736 million in 2019 before the pandemic. Even in difficult times caused by the coronavirus pandemic, we are globally networked with our industry sectors. We have close ties with our industry sectors and serve our customers’ business interests efficiently within the framework of our Fairs & Events, Locations and Services business fields. One of the Group’s key USPs is its closely knit global sales network, which extends throughout the world. Our comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. We are expanding our digital expertise with new business models. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services. Headquartered in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent).
For more information, please visit our website at: www.messefrankfurt.com
*Preliminary figures for 2021