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India’s celebrated Ad guru, KV Sridhar a.k.a Pops inaugurates Media Expo Mumbai 2022

12 May 2022

Demonstrating the latest tools and technologies in indoor, outdoor and signage advertising, the 48th edition of Media Expo in Mumbai has kicked off at Bombay Exhibition Centre, Goregaon. Organised by Messe Frankfurt India, the trade fair was inaugurated by India’s renowned creative leader and Ad guru, KV Sridhar a.k.a Pops alongside chief dignitaries from the Federation of Airport Media Owners (FAMO) and Maharashtra Mundran Parishad (MMP).

After long anticipation, India’s leading trade fair on indoor and outdoor advertising and signage solutions – Media Expo has announced its grand return in Mumbai after two years.

As the 48th edition of the series, Media Expo Mumbai 2022 was inaugurated today by chief dignitaries and legendary figures from advertising and media sector, including:

  • Mr KV Sridhar aka Pops, Ad Guru and Global Chief Creative Officer, Nihilent – HyperCollective
  • Mr Rohit Chopra, Chief Operating Officer, Times Innovative Media Ltd
  • Mr Nilesh Taunk, General Manager - Airport Assets, Khushi Ambient Media Solutions
  • Mr Balasaheb Ambekar is the president of Maharashtra Mundran Parishad (MMP)
  • Mr Rajjat Kharbanda, Research Director, 6W Research
  • Mr Winston Pereira, General Manager, Messe Frankfurt Trade Fairs India Pvt Ltd

Surmising on the burgeoning impact of digital signage and the interplay between traditional and digital advertising, Mr KV Sridhar aka Pops, Ad Guru and Global Chief Creative Officer, Nihilent – HyperCollective, shared: “As more and more people are seeking travel experiences, the opportunity for interaction through digital signage is going to be enormous. Interaction and personalization are key technologies and intelligent data and augmented reality will be crucial in the coming period. However, even with the boom of digital, the visceral and tactile feeling that traditional ad mediums create will never be lost, in fact they will come to work closer with digital.”

“Media Expo Mumbai serves as a much-need meeting point for the industry to interact and discover new advertising tools, and it has been a pleasure to meet the industry here.” Pops further added.

Commenting on the renaissance of AOOH, Mr Rohit Chopra, Chief Operating Officer, Times Innovative Media Ltd, stated: “The opportunity and potential in AOOH are enormous. It is high time for businesses to tap into the exposure created by this burgeoning segment to make a successful campaign and Media Expo presents an ideal meeting point connecting innovators and implementers to take this forward. ”

Following the inauguration, an exclusive whitepaper on ‘Indian Digital Signage Industry 2022 – 2028’ unveiled by 6W Research has provided an insightful analysis and forecasts of future trends. According to the report, India digital signage market is in the growing stage of industry life cycle as there is a robust demand for organised retail sector attributed to surging urbanisation and rising household income. India digital signage market is expected to register a CAGR of 15.4% during 2022-28. Remarkable growth in the entertainment industry in the past few years is also a factor that would accelerate digital signage market in India.

Brihanmumbai Municipal Corporation’s (BMC) recent move to make regional language mandatory on shop signboards is another initiative that has created an incredible opportunity for signage solution providers. Shop owners and retailers visiting Media Expo Mumbai 2022 can avail convenient and cost-effective signage solutions.

With the presence of 125 exhibitors on the show floors including brands from Germany, Italy and the UK, buyers and visitors converging at Media Expo Mumbai can explore a vast variety of advertising tools and latest technologies from brands like Colorjet India, Cosign India, CubeLED, D-Kit Media, Epson India, Gildo Profilati SRH, HP India Sales, Mehta Cad Cam, Metamark UK Limited, Mysign, Newtech Video Systems, Orafol India, Unique Ads Media among others.

The trade fair is backed by the support of top industry associations such as Federation of Airport Media Owners (FAMO), Maharashtra Mundran Parishad (MMP), Delhi Printers Association (DPA), The Bombay Master Printers Association (BMPA) and Mumbai Mudrak Sangh (MMS).

Bringing attention to needs of AOOH sector, the strong support extended by FAMO in this new edition has allowed airport media owners to explore new digital signage technologies from brands like Mistry Sign, Newtech Video Systems, Sharp Sign, Sign India, Sign Junction, SuperUs and Vishwanjali Technology will be exhibiting their products and technologies before the industry. 

Highlighting business and technological growth in Indoor and OOH advertising, Media Expo Mumbai 2022 will continue to attract advertising and creative professionals until the conclusion of its three-day exhibition on 14 May 2022.

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Background information on Messe Frankfurt

The Messe Frankfurt Group is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. The Group employs approximately 2,300* people at its headquarters in Frankfurt am Main and in 30 subsidiaries around the world. In 2021, the company had to contend with the challenges posed by the pandemic for the second consecutive year. Annual sales will be approximately €140* million after having been as high as €736 million in 2019 before the pandemic. Even in difficult times caused by the coronavirus pandemic, we are globally networked with our industry sectors. We have close ties with our industry sectors and serve our customers’ business interests efficiently within the framework of our Fairs & Events, Locations and Services business fields. One of the Group’s key USPs is its closely-knit global sales network, which extends throughout the world. Our comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. We are expanding our digital expertise with new business models. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services. Headquartered in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent).

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* Preliminary figures for 2021