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MEA 2020 to recognise innovative and sustainable initiatives involved in modern campaigns

9 Jan 2020

Media Expo Mumbai will host the first-ever Media Expo Excellence Awards to recognise and award the creative genius of both the agencies and vendors. Marketing campaigns involving green and innovative agendas will receive honours at the award show.

With nifty trends emerging across the advertising sector, the 46th edition of Media Expo Mumbai will be a major front for leading global brands in OOH advertising, printing, and the signage segment to showcase nextgen advertising and branding solutions.

At the 46th grand edition, Media Expo Mumbai is set to launch the very first edition of its industry awards show: Media Expo Excellence Awards (MEA). MEA 2020 will create a significant opportunity for agencies and vendors from the indoor and outdoor advertising and signage segment, to nominate and share their most successful and unique campaigns. A fair and transparent evaluation process has been set in place, officially tabulated by Ernst and Young (E&Y) and judged by eminent members from the industry. The nominees with the most eye-catching and effective campaigns will be awarded in front of the who’s who of the industry. 

In order to highlight the importance of “sustainability in marketing”, MEA 2020 will also celebrate ‘Green Marketing Campaigns’ specifically aimed at recognising and felicitating prodigious OOH campaigns that have incorporated products or materials that reduced or completely eliminated the negative impact to the environment.

Having established a name as a must-visit sourcing platform for the latest in marketing, printing and signage solutions, the three-day tradeshow will present a crucial platform where global brands can meet directly and gain networking opportunities to create a robust supplier network. Visitors will once again experience stunning live demonstrations of innovative tech from printing and signage, and explore new trends, products, and capabilities emerging in the market. 

The upcoming edition will host more than 170 exhibitors and attract a myriad of visitors from across the sector who will bear witness to numerous running machines which will be showcased by the exhibitors for demonstration. 

Set to hit the show floor on 20th February 2020 at Bombay Exhibition Centre, Media Expo Mumbai will stimulate invaluable engagements between sector players and will provide tremendous insight into the untapped potential and opportunities arising in the advertising sector. 

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Background information on Messe Frankfurt

Messe Frankfurt is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. With more than 2,600* employees at 30 locations, the company generates annual sales of around €733* million. We have close ties with our industry sectors and serve our customers’ business interests efficiently within the framework of our Fairs & Events, Locations and Services business fields. One of the Group’s key USPs is its closely knit global sales network, which extends throughout the world. Our comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services. Headquartered in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent).
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* preliminary figures 2019