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Winners of MEA 2020 spotlight the redefined roles in advertising

Feb 20, 2020

“Vendors are no longer suppliers of hardware or space, but partners in creativity.” Mr KS Chakravarthy, aka Chax at Media Expo Excellence Awards 2020

A celebratory evening recognising the outstanding endeavours behind the most innovative and out-of-box brand campaigns, Media Expo Excellence Awards (MEA) 2020 garnered presence from the who’s who of the industry to witness the honours in indoor and outdoor advertising and signage industry at the 46th edition of Media Expo on 20th February 2020.

With a fair and transparent evaluation process officially tabulated by Ernst and Young (EY), a jury panel comprising of illustrious figures from the industry assessed the ‘best from the rest nominations of brilliant ad campaigns from numerous brands, agencies, and vendors based on the criteria of creativity, originality, and innovation.

After a remarkable demonstration of original ideas, inventive approach, and impeccable execution, the winners of MEA 2020 were awarded for their exemplary works in various campaigns, such as the Raymond’s Apparel Ltd – Creaseless Display Unit by Brandmark Solutions Pvt Ltd  which went on to bag the ‘Innovative Display of Brand through POS/POP’ award for their innovative concept and design. Incredible campaign by iBall India executed for their Smart Charge Powerbank won them the honour of ‘Innovative Use of Ambient Media’, owing to their apt choice of location and for producing a captivating chemistry through their creativity and brief which really impressed the jury.

For their brilliant contribution in ‘Save the Girl Child’ campaign, Kalpak Creative Advertising grabbed the ‘Best Vendor’ award for ‘Innovative POP Solutions/Products’. However, the real show stealer of MEA 2020 turned out to be the Times Now LIVE election broadcast campaign by Times Innovative Media Ltd who through a perfect culmination of creative idea and spot-on execution bagged the ‘Innovative Use of Digital Signages’ as well as the ‘Agency of the Year’ award.

Surmising over the significance of creativity in the modern world of business, member of MEA 2020 jury panel, a mega icon and a widely-celebrated ad guru currently serving as the Founder and Chief Creative Officer at HyperCollective, Mr KV Sridhar aka. ‘Pops’, shared: “Today, creativity is the new currency of business. There is no successful business which does not value creativity. Creativity and business have a natural blend.”

A message directed towards entrepreneurs and marketers of tomorrow, Pops further illustrated the significance of building an experiential brand in this modern era: “Experience is equal to a brand today. Therefore, customer experience will be a defining factor to whether your business can survive in the long run or not. My message for them is to ‘Strive to build a more customer centric company’.”

The efforts to equally recognise the vendors as hand-in-hand contributors was applauded by all. A prominent member of the MEA 2020 jury, a creative idol and a formidable leader in the mainstream advertising currently serving as the Co-founder and Chief Creative Officer at Tidal7, Mr KS Chakravarthy, aka. Chax, also shared his insights on this generous initiative: “I absolutely love this effort through MEA. Because as technology and innovation open up new possibilities every day to break through clutter and bring a message alive vividly and memorably, vendors are no longer suppliers of hardware or space, but partners in creativity.” 

With lots of takeaways, MEA 2020 emerged as both a rewarding and a learning platform for all its nominees and attendees alike. The event itself received tons of praises for appreciating and magnifying an innovative and creative vision in the advertising industry.

Press information and photographic material:
www.themediaexpo.com

Background information on Messe Frankfurt
Messe Frankfurt is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. With more than 2,600* employees at 30 locations, the company generates annual sales of around €733* million. We have close ties with our industry sectors and serve our customers’ business interests efficiently within the framework of our Fairs & Events, Locations and Services business fields. One of the Group’s key USPs is its closely knit global sales network, which extends throughout the world. Our comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services. Headquartered in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent).
For more information, please visit our website at: www.messefrankfurt.com

* preliminary figures 2019