With the latest innovations displayed across the aisles, Media Expo Mumbai 2019 opened new pathways showcasing breakthrough technologies and solutions to enhance the overall experience of the customer. A record in itself, the Mumbai edition of the show hosted 153 exhibitors that included some of the biggest names in the industry and 15,221 focussed business visitors which showcased a 24% surge from the previous edition (2018: 12,222).
Sharing his delight about the successful edition, Mr Raj Manek, Executive Director and Board Member, Messe Frankfurt Asia Holding Ltd said: “I am extremely happy to announce that this edition of Media Expo Mumbai has witnessed record-breaking numbers in terms of exhibitors, visitors and new entrants. With 24% growth in visitors and 11% growth in total exhibitors, Media Expo has proved that it is more than a platform, it is a brand that is known and trusted by the best advertising companies in India for B2B business.”
The 44th edition of Media Expo Mumbai 2019 witnessed a notable shift with more and more exhibitors focussing on either showcasing an environmental friendly version of the products available in the market or solutions infused with smart softwares to create better experiences for the target audience. Along with big names like Colorjet India Ltd, HP India sales Pvt Ltd, Mimaki India Pvt Ltd, Epson India Pvt Ltd, from the printing industry, companies like Morya Enterprises, Aiddition Technologies, Majix Tech, and Sign Studio showcased a mix of eco-friendly and smart POP products that can be used to encourage sale.
Introducing a 100% replacement to the traditional neon signage at the show, Mr Mayur Salunke, Director, Keystone Sign Studio shared: “Acrylic neon signages are shock-proof, no-gas, no-maintenance and uses LED lights to help cut down the overall power consumption. Due to problems like inflammable components and high maintenance, our customers had stopped using traditional neon signs. As the neon signs are still in trend, an alternative like this product has caught a lot of attention at Media Expo Mumbai. This is our first time at the show and we have received a wonderful response with bulk orders already being placed by our visitors.”
Another product called the ‘Aidio - All-In-One Android Touchscreen Display’, was a great example of clever advertising that not only gives the customers a better experience but also captures visitor data to help improve brand marketing. “We are the OEMs of this product and the USP of the product is that it is more than just an interactive kiosk. From checking the product and making a purchase to gathering information and understanding customer behaviour, this product will help brands develop an accurate database,” shared Mr Kumara Swamy K., Manager Business Development, Aiddition Technologies.
Talking about his experience at the show, he further added: “The response has been great as I am constantly meeting new clients at the show. We have already planned to participate in the coming year at Media Expo.”
Apart from the advanced POP technologies, other products like fabric printers, LED display units, UV technologies also attracted many focussed business visitors. Mr Kamal Singh, CEO, Comart Group Pvt Ltd said: “I visit Media Expo every year. I love how the exhibition is organised and presented this year. The exhibitors have come up with many new advancements in printing technologies and LED displays that have been a great catch for the visitors.”
Amidst business deals and discussions, Media Expo Mumbai’s latest addition ‘Signage, Outdoor Advertising – Technology and Innovation’ stole the show with its in-trends topics and innovative OOH ideas discussed at the seminar. The conference that was supported by HG Graphics and Arrow Digital was inaugurated by a panel notable members from the industry with Shri. Vijay Balamwar, Dy. Commissioner (Election), Municipal Corporation, Mumbai as the Chief Guest, who spoke about impacts of outdoor advertising on road safety. “Mumbai is known for its media and entertainment industry where advertising plays a major role. But the booming sector of advertising also comes with many concerns, one of them being road safety. The new initiative at Media Expo by Messe Frankfurt India is a great way to find eco-friendly solutions and new ideas to create better advertising projects,” explained Mr Balamwar.
Some speakers added a few remarks on how OOH advertising impacts road safety. “Whether out-of-home assets are good or bad is still debatable. Today, it is all about what we are getting used to. There are some global standards in terms of road safety. Otherwise, a regulator, a media agency or a client can understand the location and how it can be used. For example, what happens if it rains, does the traffic increases in these locations, is it accident prone? Eventually, everything revolves around data and once we get that system in place a lot of these questions become easier to answer,” said Mr Srikanth Ramachandran Founder and CEO, Moving Walls India Pvt Ltd.
Other eminent speakers at the conference highlighted topics like digital future of India, best practices in signage and outdoor advertising, emerging technologies and latest innovation and so on. The list of distinguished speakers comprised of leading OOH agencies and digital signage players like Mr. Jayesh Yagnik, CEO, MOMs Outdoor Media, Mr. Shriranga Sudhakara, Founder and Managing Director, Vyoma Media, Ms. Kinjal Shah, Co-Founder, Xtreme Media and Mr. Manish Kumar, Sr. VP and Managing Director, Stratcache to name a few.
Giving a brand’s perspective at the conference, Mr Sudhir Soundalgekar, Director Lifestyle Projects, Raymond said: “I want to thank the Media Expo team to organise a conference like SOTI. Raymond envisions a collaborative approach with OOH agencies to advertise within the retails store and have OOH and retail co-exist. This will in turn help the retailers to sell their products through these agencies as well. I am affirmative that it is going to be very healthy for brands like us if companies like Messe Frankfurt India come up with exhibitions and conferences like Media Expo and SOTI.”
The seminar saw professionals attending from various fields intrigued to understand the future prospects of different types of advertising. Attending the conference, Ms Kajal Anand, Managing Director, Debon Herbals Pvt Ltd shared: “SOTI Conference is important for manufacturers like us who want to understand the latest trends in OOH and other kinds of advertising mediums. This conference should be held often so that companies can learn the nuances of advertising and budgeting related to it.”
This edition of Media Expo Mumbai has proved to be much more than a sourcing platform. With business still being the key objective of the show, the 44th edition effectively displayed the evolving trends of the Indian advertising industry.
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Background information on Messe Frankfurt
Messe Frankfurt is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. With more than 2,500* employees at 30 locations, the company generates annual sales of around €715* million. Thanks to its far-reaching ties with the relevant sectors and to its international sales network, the Group looks after the business interests of its customers effectively. A comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services. With its headquarters in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent).
*preliminary figures 2018
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