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Media Expo: Representing the changing face of marketing and consumer engagement

24 Sep 2017

Scaling previous exhibitor records, media expo covers digital, signage and new-age printing technologies for marketers. Spread across 7,000 square meters of exhibition area, the 40th edition hosts over 120 exhibitors from five countries, marking a 20% increase in exhibition space as well as number of exhibitors.

Breaking its records for the Mumbai edition, Media Expo, India’s largest exhibition for indoor & outdoor advertising, signage and printing industries, opened its doors at Hall 6 of Bombay Convention and Exhibition Center, Goregaon East, Mumbai today. Spread across 7,000 square meters of exhibition area, the 40th edition hosts over 120 exhibitors from five countries, marking a 20% increase in exhibition space as well as number of exhibitors.

As the world is going digital, India is one of the few large markets where traditional media platforms like printing, LED signage, laser technology, and PoP continue to grow. In its recent advertising expenditure futures report, media services conglomerate GroupM estimates worldwide Adex to increase by 4.4%, with Asia-Pacific expanding by 6.3%. The report said India remains one of the fastest growing advertising markets globally. It is, however, interesting to note that while 80% of incremental ad spends growth in major markets comes from digital media, in India the numbers are more evenly split between traditional and digital media.

As advertising money shifts to digital, there is now a high emphasis on making the traditional and print medium more competitive and innovation-based. Companies from India, Japan, Korea, China, and the UK are showcasing this competitive media mix and novel solutions at the fair. Some of the key highlights include:

Unveiling of the TrueVIS VG-640 on Indian soil, Roland DG’s next generation advanced wide format Print & Cut machine 

DOCAN, a new UV Ultraviolet (UV) printing technology to be demonstrated by Infinity Digital Solutions 

New broadcasting software that allows its users to create, manage and monitor their own TV network keeping the audiences engaged with live and dynamic information by EmagenTV

Launch of 2 new products by Mehta Cad Cam Systems Pvt. Ltd. and Gongzheng for first time in India - Gongzheng Solvent Printer GZC 3202 equipped with 2 Starfire Printheads New model & the economic model of eco-solvent printer model C 1601 equipped with original Epson DX5 head

Made in India, eco-solvent printer, Vybrant 1800 by Fujifilm which has been specifically designed for the Indian market to provide high quality with affordable costs

Instadium Merchandise, Led Fabric Lightbox, Portable Fabric Advertising Products Solutions by the Flag Company 

The Stahls range of CAD-CUT and CAD-COLOR Heat Transfer Films and the Hotronix range of Heat Presses, the GCC Expert Professional Cutting Plotter and Fusing Machines by SkyScreen Pvt Ltd 

A High Speed Eco Solvent Printer, OKI M64 LCIS comes with bulk ink system and many add-on features by Arrow Digital 

On the occasion, Mr Raj Manek, Executive Director and Board Member, Messe Frankfurt Asia Holding Ltd. said: “As the only platform of its kind, Media Expo represents the changing face of marketing and consumer engagement in India. While traditional printing and marketing avenues continue to hold significance for marketers, in a charged marketplace like India, omni-channel experiences and touch points are equally essential and Media Expo captures this within its signage, retail & shop displays and visual merchandising and PoP segments where marketers can discover new innovations.”  

Organised by Messe Frankfurt Trade Fairs India Pvt Ltd, this key business event will be open for trade professionals, marketers, advertising and corporate houses until 25 February.  

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Background information on Messe Frankfurt 

Messe Frankfurt is one of the world’s leading trade fair organisers, generating around €640* million in sales and employing 2,364* people. The Messe Frankfurt Group has a global network of 30 subsidiaries and 55 international Sales Partners, allowing it to serve its customers on location in 175 countries. Messe Frankfurt events take place at approx. 50 locations around the globe. In 2016, a total of 138* trade fairs were held under the Messe Frankfurt umbrella, of which more than half took place outside Germany.

Comprising an area of 592,127 square metres, Messe Frankfurt’s exhibition grounds are home to ten exhibition halls. The company also operates two congress centres. The historic Festhalle, one of the most popular venues in Germany, plays host to events of all kinds. Messe Frankfurt is publicly owned, with the City of Frankfurt holding 60 percent and the State of Hesse 40 percent.

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*Preliminary figures for 2016