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New trends and technological capabilities in Indoor and OOH advertising: Media Expo Mumbai 2022 gears up

27 Apr 2022

Returning to ‘India’s financial capital’ after two years, the trade fair aims to highlight business and technological growth in Indoor and OOH advertising. The Federation of Airport Media Owners (FAMO) has extended support to Media Expo Mumbai to accentuate the growing influence of Airport-Out-of-Home advertising in India. India’s renowned Ad guru, KV Sridhar a.k.a Pops will inaugurate the exhibition in Mumbai.

Entering its 48th edition, Media Expo is gearing up to unite advertising and creative professionals, including manufacturers, advertising agencies, interior designers, architects and other players to witness the evolution of advertising in India.

Media Expo Mumbai 2022 will take place from 12 – 14 May 2022 at Bombay Exhibition Centre, Goregaon, entailing the presence of over 100 brands on its show floors, including Colorjet India, Cosign India, CubeLED, Canopus Imaging Systems, D-Kit Media, Epson India, Gildo Profilati SRH, HP India Sales, Mehta Cad Cam, Metamark UK Limited, Mimaki India, Mysign, Newtech Video Systems, Orafol India, Rextone Industries, Unique Ads Media among others.

One of India’s most renowned creative leaders and Ad guru, KV Sridhar a.k.a Pops will be part of the inauguration panel of Media Expo Mumbai, along with chief dignitaries from the Federation of Airport Media Owners (FAMO) and Maharashtra Mundran Parishad (MMP). The trade fair will display the latest technological capabilities in indoor and OOH advertising, printing, static and digital signage, retail displays, finishing and fabrication, as well as consumables and media.

Elaborating on the increasing impact of digital signage and the trade fair, Mr Raj Manek, Executive Director and Board Member, Messe Frankfurt Asia Holdings Ltd, stated: “Digitising OOH spaces have opened up a massive opportunity – both for signage manufacturers, advertisers and media owners. Especially with things now back to normal and rising footfalls in airports, metros, malls, and other key engagement areas, the digital signage industry can move up a gear to become a more dominant force in advertising, alongside the traditional OOH. Through Media Expo Mumbai 2022, Messe Frankfurt India will continue to support the Indoor and Outdoor advertising segment by introducing various technologies into the spectrum.”

Media Expo garners strong support from the Federation of Airport Media Owners (FAMO)

Airport-Out-Of-Home (AOOH) is a new chapter in the world of advertising comprising of any visual advertising media found around airports, inside airports and in-flight. According to recent studies, almost 20 million passengers travel through Mumbai International Airport annually, 60% of which notice OOH advertisements placed around and within the airport, thus making it a highly-effective engagement spot for brands to market their products.

To inform the advertising fraternity about the growing AOOH sector in India and explore new digital signage technologies to integrate into their AOOH ecosystem, Federation of Airport Media Owners (FAMO), the apex body that brings together all Media Owner Organisations in the Airport Out-Of-Home (AOOH) space in India has extended its support to Media Expo Mumbai 2022.

Commenting on the partnership, Shri S. K. Chaudhary, President, FAMO, stated: “FAMO’s endeavour to build industry-wide awareness of the airport media’s competitiveness and its diverse offerings will be greatly aided by Media Expo’s business platform that unites advertising professionals and signage manufacturers from all across India. We hope that this partnership will bring AOOH into greater limelight and benefit media owners through various signage advertising tools exhibited at the fair.”

6W Research to unveil its exclusive whitepaper on the Indian Digital Signage Industry

An exclusive whitepaper on ‘Indian Digital Signage Industry 2022 - 2028’ will also be unveiled by 6W Research during the trade fair.

The report will provide the industry with an overview and forward-looking analysis of India’s growing digital signage advertising segment. Observing the expansion of the digital signage segment in India, Mr Rajjat Kharbanda, Research Director, 6W Research, stated: “India digital signage market is in the growing stage of industry life cycle as there is a robust demand for organized retail sector attributed to surging urbanization and rising household income. The organised retail sector is expected to increase to 82 million sq ft by 2023 in India. The remarkable growth in the entertainment industry in the past few years is also a factor that would accelerate the digital signage market in India. It is expected to reach USD 30.6 billion by 2023 from USD 23.7 billion in 2021 with rising cinema halls in various parts of Indian cities and adoption of digital technology.”

To meet the cumulative demands, digital signage brands like Mistry Sign, Newtech Video Systems, Sharp Sign, Sign India, Sign Junction, SuperUs and Vishwanjali Technology will be exhibiting their products and technologies before the industry. 

With preparations underway, Media Expo Mumbai 2022 is set out to become a productive and insightful business event for the Indoor and OOH advertising sector in India.

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Background information on Messe Frankfurt

The Messe Frankfurt Group is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. The Group employs approximately 2,300* people at its headquarters in Frankfurt am Main and in 30 subsidiaries around the world. In 2021, the company had to contend with the challenges posed by the pandemic for the second consecutive year. Annual sales will be approximately €140* million after having been as high as €736 million in 2019 before the pandemic. Even in difficult times caused by the coronavirus pandemic, we are globally networked with our industry sectors. We have close ties with our industry sectors and serve our customers’ business interests efficiently within the framework of our Fairs & Events, Locations and Services business fields. One of the Group’s key USPs is its closely-knit global sales network, which extends throughout the world. Our comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. We are expanding our digital expertise with new business models. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services. Headquartered in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent).

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* Preliminary figures for 2021