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Media Expo Mumbai 2022: Reimagining retail signage with cost-effective solutions

13 Apr 2022

The Brihanmumbai Municipal Corporation’s (BMC) recent move of making it mandatory for shops to use signage boards with regional language is set to create an influx of business opportunities for the signage industry in India. With the dates of its 2022 edition nearing, Media Expo’s return after two years in the financial capital will be the perfect meeting point to identify innovative as well as cost-effective signage solutions.

Opening next month, the mega event will host over 100 exhibitors showcasing LED and digital signages, advancements in printing technologies and branding solutions in Mumbai. Top signage brands including Cosign India Pvt Ltd, ADS LED, Sign India Corporation, Arihant Uniglobe Pvt Ltd, Sign Junction, Mistry Sign, Newtech Video Systems Pvt Ltd, Universal Signs Creation, PV Media Signage, Mahalaxmi Rubtech Ltd. will be demonstrating innovative solutions at the three-day fair from 12 – 14 May at the Bombay Exhibition Centre.

LED display screens held the majority share in India’s digital signage market in 2021 owing to their growing adoption in the retail, commercial, and hospitality sectors. As the OOH ecosystem evolves technologically, digital signage and billboards will continue to attract attention and offer greater opportunities to local manufacturers. Electronic or Digital Signages, and touchscreen kiosks are emerging technologies as the industry matures. “The next big opportunity lies in digitising OOH spaces and the civic body's regional push hints at a massive opportunity – both for signage manufacturers and retailers. Moving away from traditional signages, retailers can adopt advancements in digital and electronic signages to capture consumer attention and increase retail footfalls. We are confident that the broad showcase will help retailers, corporates and marketers gain new perspectives on the shifting trends.” commented Raj Manek, Executive Director and Board Member, Messe Frankfurt Asia Holdings Ltd.

Media Expo has undoubtedly been the most trusted business platform for branding solutions with exhibitors like Angel India Cad Cam Pvt Ltd, Arrow Digital Pvt Ltd, Colorjet India Ltd, Epson India Pvt Ltd, HP India Sales Pvt Ltd, Mehta Cad Cam Pvt Ltd, Mimaki India, Monotech Systems Pvt Ltd, Orafol India Pvt, Rextone Industries Ltd, Suresh Indu Lasers Pvt Ltd presenting latest advancements year on-year. The first post-pandemic edition in the financial capital has now attracted 20 new entrants from Ahmedabad, Mumbai, New Delhi, Pune, Surat along with International players from Germany, Italy, and the UK.

An exclusive whitepaper on ‘Indian Digital Signage Industry 2022 - 2028’ will also be unveiled by 6W Research at the three-day expo next month, presenting a forward-looking analysis of India’s growing digital signage advertising segment and sectors that will drive growth.

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Background information on Messe Frankfurt

The Messe Frankfurt Group is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. The Group employs approximately 2,300* people at its headquarters in Frankfurt am Main and in 30 subsidiaries around the world. In 2021, the company had to contend with the challenges posed by the pandemic for the second consecutive year. Annual sales will be approximately €140* million after having been as high as €736 million in 2019 before the pandemic. Even in difficult times caused by the coronavirus pandemic, we are globally networked with our industry sectors. We have close ties with our industry sectors and serve our customers’ business interests efficiently within the framework of our Fairs & Events, Locations and Services business fields. One of the Group’s key USPs is its closely-knit global sales network, which extends throughout the world. Our comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. We are expanding our digital expertise with new business models. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services. Headquartered in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent).

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* Preliminary figures for 2021