With new capabilities constantly emerging in the advertising segment, brands and agencies worldwide are seamlessly using unique and appealing ad campaigns for captivating target audiences by influencing new trends. Honing their prowess beyond conventional ad campaigns, there are those in the industry who have taken this power of omni-channel impact to the next level. The very first edition of Media Expo Excellence Awards (MEA) 2020 by Media Expo will accolade pioneers of the most creative and successful brand campaigns from the indoor, outdoor advertising and signage industry.
With a fair and transparent evaluation process set in place, the Media Expo Excellence Awards 2020 will be officially tabulated by Ernst and Young (EY). Judging the nominations for the awards will be a highly-accomplished and industry-experienced jury panel with some big names under the hood: Mr KS Chakravarthy (Chax), Mr KV Sridhar (Pops), Mr Ritesh Ghosal, and Mr Rahul Puri.
Mr KS Chakravarthy, popularly known as Chax in the advertising fraternity, is a globally renowned creative leader with very successful stints as the Chief Creative Officer of Leo Burnett, Rediffusion Y&R and FCB Ulka. Chax currently serves as the Co-founder and Chief Creative Officer at Tidal7.
Mr KV Sridhar aka Pops, is a widely celebrated ad guru and a creative leader with tons of accomplishments under his belt. Pops has brilliantly served SapientNitro, Leo Burnett and Lowe Lintas, as their Chief Creative Officer, and now serves the role at his self-founded marketing and advertising agency, HyperCollective.
Mr Ritesh Ghosal, the Chief of Marketing at Croma- Infiniti Retail Ltd, has spent more than 10 years in leadership roles across MNCs and Indian conglomerates in the areas of brand management, advertising, consumer insight and general management.
Mr Rahul Puri, the CEO & Chief Editor of Agency Reporter, who is also known for co-founding the influencer marketing platform, Buzzoka and Social Gabbar, a comprehensive B2C platform for content creators.
MEA 2020 will recognise and felicitate brands, agencies, and vendors who are behind-the-scenes contributors of genius OOH campaigns. The winning entries will be awarded before the who’s who of the industry. Apart from awarding innovative and creative initiatives, the upcoming award show will also honour sustainability in ad campaigns by awarding those that have incorporated products or materials that reduced or completely eliminated the negative impact to the environment.
First in its series, MEA 2020 is set to be held on 20 February 2020 during the 46th edition of Media Expo at Bombay Exhibition Centre, Mumbai.
Background information on Messe Frankfurt
Messe Frankfurt is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. With more than 2,500 employees at 30 locations, the company generates annual sales of around €718 million. We have close ties with our industry sectors and serve our customers’ business interests efficiently within the framework of our Fairs & Events, Locations and Services business fields. One of the Group’s key USPs is its closely knit global sales network, which extends throughout the world. Our comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services. Headquartered in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent).
For more information, please visit our website at: www.messefrankfurt.com