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Media Expo announces its first conference strengthening its position in signage and outdoor advertising segments

Feb 19, 2019

With the marketers being bombarded with constant flooding of innovations entering from all around the world, it is important to stay abreast with the latest advancements in the industry. Known for its trust and quality business, Media Expo Mumbai 2019 has announced the launch of its first ever conference alongside the exhibition to help market leaders discuss the changing trends and opportunities offered by the signage and outdoor marketing and advertising sector.

Every year, the biggest brand names from the print, marketing, advertising and signage industry converge to showcase the latest technologies under one roof at India’s leading exhibition Media Expo. With a series of successful editions every year, Messe Frankfurt India has announced the launch of ‘Signage, Outdoor Advertising – Technology and Innovation’ alongside Media Expo 2019. Scheduled on the 21 and 22 February 2019 the conference will bring together professionals from various sectors like FMCG, automobiles, retails, pharmaceutical, transportation etc. to connect with advertising professionals, marketers and experts from outdoor media segments. Shri. SK Nirmal, Secretary General, Indian Road Congress is expected mark his presence as the chief guest and address the audience on the topic, ‘How outdoor advertising impacts the road safety.’

Talking about the announcement and the need of a conference for Media Expo Mr Raj Manek, Executive Director and Board Member, Messe Frankfurt Asia Holding Ltd. shared: “It gives me great pleasure to announce our brand Media Expo’s first conference will focus purely on the development of the Indian advertising and marketing sector. The strategic decision of hosting the conference alongside the show will give the exhibitors, business visitors, speakers and delegates the perfect combination of a comprehensive platform to source new solutions and gain knowledge.”

The ‘Signage, Outdoor Advertising – Technology and Innovation’ will throw light on the need for adapting latest technologies in signage and out of home advertising and discuss the progressive innovative solutions that can change the face of Indian advertising and marketing. 

Some of the trending topics that will be covered at the conference are:

  • Brands on street – future perspective in India 
  • Latest advertising trends at the airport and metro rail 
  • How technology, increasing sales at a retail setup, how big data is driving the OOH industry, the four letter word on outdoor advertising 
  • MROI (Market Return on Investment); Innovation in LED Displays 

In the forefront are industry professionals and experts like:

  • Mr. Indrajit Sen, Consultant, IOAA 
  • Mr. Jay Mehtaa, General Manager, TDI India 
  • Mr. Nagendra Pratap Singh, Head, Retail Design, Raymond 
  • Mr Shriranga Sudhakara, Founder & Managing Director 
  • Vyoma Media, Ms. Kinjal Rambhia, Vice President, Xtreme Media

among others who will talk about the recent developments and opportunities on the respective subjects.

The conference will also include an exclusive and focused panel discussion on the topic of Best Practices in Signage and Outdoor Advertising in regards to SHE (Safety, Health and Environment), while ensuring city aesthetics and revenue. The panel discussion will host eminent dignitaries from the signage and OOH advertising division, solution providers, policy makers from govt. bodies, certifying authorities   who will share insights on matters like policies and guidelines for maintaining city aesthetics, promoting sustainable advertising, moving to PVC free and transition to digital future for OOH. 

Overall, the knowledge platform will be an excellent opportunity for business and networking along with exposure to latest trends, technologies and innovation in signage and outdoor advertising sector. More than 100 delegates from companies like Debon Herbals, Raymond Group, CEAT Tyres, Unilever Ltd, Nerolac Paints, Lakhani, Krivara Billboards Pvt Ltd, Arrow Digital Pvt Ltd, HG Graphics Pvt Ltd, Lakshya Group, Vyoma Media, Stratacache Digital Signage Solutions, Moving Walls, Technova Imaging Systems, Colorjet India Pvt Ltd, Monotech Systems Ltd, Abhishek Advertising, Agromind Ltd, Bitsy Infotech, Alatar Consulting are likely to attend the two day conference.  

The knowledge platform scheduled alongside Media Expo 2019 will be an apt way to mix business with knowledge. The leading trade show has undoubtedly been the most trusted and resourceful business platform with major brands like Colorjet India Ltd, Epson, Infotex Solutions, HP India sales Pvt Ltd, Timex Bond Industries Pvt Ltd, Mehta Cad Cam Systems Pvt Ltd, Rex Tone Industries Ltd and AT Inks and Mimaki India Pvt Ltd. Also, new entrants like Chanlong Manufacturing & Trading Pvt Ltd, Insight Print Communications, Trinity Ink and Daoming Reflective Material India Pvt Ltd, will be presenting latest advancements at the show. 

The 44th edition will host over 150 companies with leading technologies and innovations on the showfloor. Bringing together global brands and creative professionals, the exhibition is scheduled from 21 – 23 February 2019 at Bombay Exhibition Center. Expecting to receive a quality turnout like every year, the tradefair for advertising, outdoor and indoor marketing will display the latest trends that will set the tone until next edition. 

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Background information on Messe Frankfurt 
Messe Frankfurt is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. With more than 2,500* employees at 30 locations, the company generates annual sales of around €715* million. Thanks to its far-reaching ties with the relevant sectors and to its international sales network, the Group looks after the business interests of its customers effectively. A comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services. With its headquarters in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent). 

*preliminary figures 2018

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